
Virtual reality can be utilized to add value in many different industries!
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Posted in Virtual Reality and Tours OnVirtual reality can be utilized to add value in many different industries!
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Posted in Virtual Reality and Tours OnWhen we talk about Virtual Reality (VR), many of us think of science fiction films like ‘Minority Report’. However, the truth is that nowadays, this technology completely blends in with our daily lives. Video games, medicine, education… Virtual Reality is here to stay. But what is it exactly? WHAT IS VIRTUAL REALITY? Virtual Reality (VR)…
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Posted in Market Trends OnMay 19, 2016 – Since its launch in October last year, YourAmlak.com has been growing at an unprecedented pace in, first Bahrain and then later, in Jordan. YourAmlak will officially launch in Qatar on the 18th of May and aims to have over twenty five thousand listings and about twenty five verified brokers by that…
Read MoreTrends Magazine : Property Finder edition July 2021 Article:
The lockdown during COVID-19 was a difficult time for most industries, and this is especially true for the real estate market. The real estate industry usually relies on the ability of buyers to physically visit properties prior to making a decision, and COVID-19 restrictions made this difficult to schedule due to government restrictions and personal health reasons. This market situation created a higher demand for virtual tours to help clients make better decisions while in the safety of their homes. We have placed an emphasis on providing clients with virtual tours of residential and commercial properties to improve content since 2018. However, this demand grew based on our client’s requests and eventually created a higher demand for higher quality tours.
What is a virtual tour?
Within real estate, a virtual tour is a 3D interactive free-movement 360° view inside of a property which allows the user to explore a property using their device from a webpage or social media platform. Virtual tours as a technology have existed for years in products such as Google Street View within Google Maps. But in 2014 it began to grow on a much larger scale.
The benefits of a virtual tour:
Virtual tours on Property Finder
According to Property Finder statistics, listings which include virtual tours have a higher click-through rate which ultimately close. This is due to clients having a better visual understanding of the advertised property before they decide to finally see the property in person. Affinity Property has been ranked in the top five in terms of quality of listings since 2019, and has been on the top 10 ranked closers of 2019, and 2020 consecutively. This has also given a lot of attention on social media, as well as our private clients who can’t see the units they want to buy due to an occupant being in the flat or having it as an off-plan property! 50 percent of our property sales in 2021 have been conducted by using this technology! Properties with tours receive 49 percent more qualified leads. Yes, welcome to the new era of viewings!
How is a virtual tour created?
Some basic cameras have the function embedded through software purchased online. But these phone dependent applications usually have lower quality virtual tours. Ideally a provider such as our company, Affinity Property Company, had the skills to create images, and different types of tours as well and support walk through videos with their sophisticated equipment and software at affordable rates. These tours also need to be hosted (stored) to continue to be available online for users to see.
The future of virtual tours on portals and social media:
There is no doubt that a technology like this has raised the bar for brokers, developers, portals, and even institutions that require a detailed view of a location or unit. Virtual tours are not limited to the real estate industry, but this is definitely where the demand took off!
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